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We are OCESA, the largest promoter of emotions in the country and Latin America, and, today, we are part of Live Nation, the most important promoter of entertainment in the world.
We are part of Live Nation
the most important promoter in the world
#4 Promoter
In the world – Pollstar 2023
#1 Promoter
In Latin America – Pollstar 2023
+10 million followers
On social media
+5 Million people
Per year come to our events
20 Festivals
Of all musical genres
+105 million
Visits per year to Ticketmaster
+300 Brands
Associated with our events
14 Venues
Across Mexico
90% of the fans
are more excited to go to a concert now, vs 2019 (year before the pandemic)
85% of the fans
have greater loyalty to brands that help improve experiences at live events
88% of the fans
notice and appreciate what brands bring to their experience

DIGITAL

Entertainment connecting with key audiences.

Audiences + connections = expansion

Our digital ecosystem is designed to expand your reach to more than

70

MILLION

FANS

 

First party data

With our first-party data, we connect with key audiences in the ideal environments and with proven messages that generate attention and interest among MILLIONS.

A show with

50K

Seats

translates into:

15

Million

in digital media value

ARCHETYPES

Neon Lovers19-34, live for electronic music

Cool Squad18-34, Indie music lovers

Latin Rockers13-34, supporters of everything made in Mexico and rock in Spanish

Heavy Heads20-26 and 27-45, they listen to metal and its sub-genres

Strawberry Fans13-26, Fans of current radio and pop hits

The Legends25-40 and 40-65, they enjoy international classics

Remember Forever25-40, they lean towards nostalgic pop

Wolf PackMexican Families

(18-45, loyal to regional music)

(18-30, reggaeton lovers)

(16-27, digital natives)

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