Brand Experience

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OCESA is Experiences

Every interaction with the audience represents a valuable opportunity to engage potential customers.

Sponsoring a live event is an organic way to connect with the audience through their passions. This strategy provides a range of benefits, from reach and visibility to a boost in sales, but most importantly, it offers consumers unique and unforgettable experiences. Moreover, it fosters direct and authentic interaction with the brand, nurturing a lasting and solid commitment over time.

brand experiences

Brand Activation

Digital Products

Brand association with artists

Point Of Sale

Samplings

Brand Presence

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Your brand has a better perception
73% of consumers believe that the image of a brand improves when it sponsors an event that’s relevant to them.
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Brand Experience
Generate relevant content to the audience
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Spread your message
When people are happy and excited they are more open to receiving the message of your brand because they are positive and enthusiastic about their environment
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Increase purchase intention
62% of consumers say that seeing a brand sponsoring an important event encourages them to try the brand’s products and services
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Increase loyalty
58% percent of CMO’s feel that brand experience increases the purchase incidence
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