The ‘Latin Rockers,’ proudly Latino, wear the Spanish rock jersey with honor. For them, rebellion and passion are essential; they don’t care about appearances and do not discriminate, but firmly reject pretension and poses. Authenticity for them is linked to the identity of their culture and the effort of hard work. They love being part of the growth of their favorite bands and connect deeply with the genre, as being Spanish music, they easily identify with the lyrics.
Despite the perception that Spanish rock is anchored in the past, the reality is that it remains the genre with the highest demand and number of events in our country.
Emblematic Bands
• Café Tacvba
• Natalia Lafourcade
• Mon Laferte
• Fabulosos Cadillacs
• Ed Maverick
• Los Amigos Invisibles
FAVORITE EVENTS
• Tecate Pa'l Norte
• Vive Latino
• Tecate Emblema
• Festival Hera
• Pulso GNP
• Tecate Comuna
• Tecate Península
• Tecate Sonoro
• Tecate Supremo
ARCHETYPES
Neon Lovers19-34, live for electronic music
Cool Squad18-34, Indie music lovers
Latin Rockers13-34, supporters of everything made in Mexico and rock in Spanish
Heavy Heads20-26 and 27-45, they listen to metal and its sub-genres
Strawberry Fans13-26, Fans of current radio and pop hits
The Legends25-40 and 40-65, they enjoy international classics
Remember Forever25-40, they lean towards nostalgic pop
Wolf PackMexican Families
(18-45, loyal to regional music)
(18-30, reggaeton lovers)
(16-27, digital natives)
OCESA utiliza cookies con el fin de ofrecerte información personalizada. Para desactivarlas, ingresa a la opción de Privacidad de tu navegador (ubicada en Opciones de Internet, Ajustes o Preferencias) y selecciona la casilla correspondiente. Para más detalles, consulta nuestro Notice of Privacy.