“The ‘Neon Lovers’ are genuine enthusiasts of the party, surrendering completely to electronic music with a unique sensory intensity.
This vibrant community is characterized by its bubbly and explosive energy, preferring to enjoy music in the company of large groups of friends who share not only their love for the party but also a special connection between them. They are authentic allies of technology, constantly immersing themselves in the digital world to interact with friends and document their social experiences, thus creating a legacy of unforgettable festive memories.”
Emblematic Bands
• Kygo
• Diplo
• Calvin Harris
• Majestic
• Martin Garrix
• Alan Walker
• R3hab
• Stromae
• Marshmello
• The Chainsmokers
Favorite Events
• EDC
• Vaivén
ARCHETYPES
Neon Lovers19-34, live for electronic music
Cool Squad18-34, Indie music lovers
Latin Rockers13-34, supporters of everything made in Mexico and rock in Spanish
Heavy Heads20-26 and 27-45, they listen to metal and its sub-genres
Strawberry Fans13-26, Fans of current radio and pop hits
The Legends25-40 and 40-65, they enjoy international classics
Remember Forever25-40, they lean towards nostalgic pop
Wolf PackMexican Families
(18-45, loyal to regional music)
(18-30, reggaeton lovers)
(16-27, digital natives)
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