“The ‘Urban Flow’ immerse themselves with passion in the contagious rhythm of reggaeton, characterized by being outgoing, sociable individuals always in search of fun. Their vibrant personality is reflected in their willingness to spend to see their idols live, demonstrating a passionate commitment to the music they love.

Authentic and extravagant, the ‘Urban Flow’ seek to connect with music based on their mood, turning each experience into a vibrant expression of their individuality. Wherever they are, these reggaeton enthusiasts carry with them the energy of the party and the authenticity of their urban lifestyle.”