Urban
Urban music doesn’t follow trends—it creates them. As a driving force in the attention economy, urban tours and concerts deliver the most aggressive impact volume on the market.
By integrating into these events, your brand positions itself at the epicenter of youth culture and digital lifestyle. We offer a dynamic, constant presence within the very environment that accounts for 70% of your target market’s screen time.
It is the ultimate strategy for brands seeking volume, speed, and instant relevance.
Young Miko / TOUR
TOUR / 5 dates in Mexico
From March 4 to 12
More than 40,000 attendees
GDL , Merida, MTY y CDMX (2)
Puerto Rican rapper and singer who has become one of the most relevant voices of the new wave of Latin trap and reggaeton, achieved international recognition with her hits such as ‘Lisa’, ‘Riri’ and collaborations with artists like Bad Bunny and Karol G
Bad Gyal /TOUR
TOUR
October 2026
CDMX
40,000 personas
Spanish artist of reggaeton, dancehall and urban music recognized for her provocative, fashion-forward and international sound.
Ca7riel & Paco Amoroso
August 2026
CDMX
50,000 personas
Argentine duo that mixes trap, funk, rock and electronica with an irreverent, experimental and highly performative approach.
Anuel AA
November 2026
CDMX
40,000 pax
Puerto Rican rapper and singer, a pioneer of Latin trap, known for his explicit style, controversial personality, and major urban hits.
Alvaro Díaz / TOUR
TOUR
6 dates in Mexico
Mexico City, Guadalajara, Monterrey, Tijuana, Puebla, Morelia, and Querétaro
+40,000 people
Álvaro Díaz is a Puerto Rican rapper, singer, and songwriter who has become one of the most important figures in Latin alternative urban music. Many people consider him “the favorite artist of your favorite artists” because he has been influencing the scene for years from a more experimental and aesthetic perspective than mainstream reggaeton.