ESP / ENG

Digital

We take the experience beyond the event

We connect
brands with
highly passionate audiences
through the largest digital entertainment
ecosystem in Mexico

OCESA Digital Ecosystem

+14M

fans

+4.5B

annual impressions

+453M

people reached

+6M

profiles in OCESA database

*On OCESA digital platforms

We connect brands with millions of fans

On site
Physical experiences that connect brands and fans in real time.
50k
attendees see you
2 - 20 hours
Impact during the event.
Media
We amplify brand experiences through content and digital platforms.
Reach
5M
fans
Audiences
We find relevant audiences to expand brands’ digital reach.
We find
+15M
fans
365 days
Connecting with audiences
Sponsor
Segmentation
Objectives
Ecosystem

Why brands grow with OCESA Digital.

First-party fan data
We know our audiences.
Audience segmentation
We reach them at the right moment.
Channel mix
We amplify where it matters.
Fan engagement experiences
We create real interaction with fans.
Business intelligence
We turn data into results.

How we turn data into audiences.

1.
Collection
We capture fan interactions across the OCESA ecosystem.
2.
Analysis
We identify audience patterns and affinities.
3.
Segmentation
We create customized audiences for each brand.
4.
Activation
We amplify campaigns through owned and external media.

We connect audiences with business results.

Solutions designed for every objective

Interactive experiences
Dynamics, activations and digital experiences for fans.
Media & Amplification
Strategic paid media and programmatic media.
CRM & Mailing
Direct communication and OCESA database.
Social & Content
Social media, influencers and digital content.
Apps & Platforms
Apps, websites and digital experiences.
Innovation
AR, gamification and new experiences.
Conversion and transaction
Solutions through ticketing platforms (Ticketmaster and ROKT)
+40 brands
already connect with
our fans