
2026 Edition
The festival that defines urban culture returns to celebrate the genre that has transformed the music industry and now dominates the global conversation. A space where reggaeton, trap, and urban sounds continue to set the pace for new generations.
DATE
November 28 & 29
Location
Curva -Autódromo Hnos. Rodríguez
City
Mexico City
GENRE
Urban
ATTENDEES
+/- 150,000 pax
TALENT KIND
• J Balvin
• Nicky Jam
• Wisin
• Sebastián Yatra
• Daddy Yankee
• Ozuna
• Guaynaa
• Nicky Jam
• Wisin
• Sebastián Yatra
• Daddy Yankee
• Ozuna
• Guaynaa
TARGET
18 to 34 years
SEL: ABC+ 6% | C 47% | D+ 7% | D,E 40%
SEL: ABC+ 6% | C 47% | D+ 7% | D,E 40%