Seitrack

Strategy between brands and artists

OCESA Seitrack
is the leading artist representation
and commercialization agency
in Hispanic America, with operations in Mexico, Colombia, the United States and Spain.
We represent more than 70 artists of international stature, including names such as Alejandro Fernández, Alejandro Sanz, Zoé, Yuridia, Ha*Ash, Los Ángeles Azules, María José, among many others, connecting talent with the most relevant brands, audiences and experiences in the entertainment industry.
Además, we also commercialize more than 1,500 shows per year across the Americas and Europe, participating in some of the most important festivals, tours and events in the region.
Como parte de nuestro ecosistema, también somos la largest independent record label in Latin America, which allows us to offer comprehensive solutions that combine talent, music, content and high-impact experiences.
What do we offer?

Endorsement

We create strategic alliances between artists and brands to generate authentic connections with audiences through:

  • Image association
  • Brand ambassadors
  • VIP experiences
  • Special appearances
  • Advertising campaigns

Private Shows

We design exclusive experiences with artists for:

  • Conventions
  • Product launches
  • Corporate events
  • Anniversaries
  • Year-end celebrations
  • Experiences for clients and collaborators

Tour and Property Sponsorships

We integrate brands into the most relevant projects in the music industry through:

  • Presenting Sponsors
  • Brand integrations
  • Consumer experiences
  • Official merchandising and memorabilia

Synchronizations

We develop customized music solutions for campaigns and content:

  • Original music licensing
  • Music reversions
  • Commissioned works
  • Adaptations for advertising campaigns

Digital and Content

We strengthen brand presence through the reach and relevance of our artists:

  • Content creation
  • Digital campaigns
  • Streaming and live events
  • Amplification strategies
Talent
We have a diverse portfolio
of leading artists
in music, entertainment and
content creation
capable of connecting with different audiences and business goals through authentic, relevant and memorable experiences.