We are OCESA, the largest promoter of emotions in the country and Latin America, and, today, we are part of Live Nation, the most important promoter of entertainment in the world.
are more excited to go to a concert now, vs 2019 (year before the pandemic)
85% of the fans
have greater loyalty to brands that help improve experiences at live events
88% of the fans
notice and appreciate what brands bring to their experience
ARCHETYPES
Neon Lovers19-34, live for electronic music
Cool Squad18-34, Indie music lovers
Latin Rockers13-34, supporters of everything made in Mexico and rock in Spanish
Heavy Heads20-26 and 27-45, they listen to metal and its sub-genres
Strawberry Fans13-26, Fans of current radio and pop hits
The Legends25-40 and 40-65, they enjoy international classics
Remember Forever25-40, they lean towards nostalgic pop
Wolf PackMexican Families
(18-45, loyal to regional music)
(18-30, reggaeton lovers)
(16-27, digital natives)
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