- They identify with Mexican culture and roots.
- This musical taste is multigenerational.
- They have a preference for the authentic and traditional.
- There is an emotional connection with the lyrics.
- They highly value the sense of community and belonging.
- They feel a strong connection with the genre and are very dedicated to music events.
- They use social media a lot to discover new artists and interact with the genre’s idols.
- They consume products related to the culture, aesthetics, and lifestyle of the genre.
Favorite Events
• ARRE Pepsi Black
Emblematic Bands
• Christian Nodal
• Grupo Firme
• Banda MS
• Natanael Cano
• Los Tigres del Norte
• Eden Muñoz
• Intocable
• Grupo Frontera
• Grupo Firme
• Banda MS
• Natanael Cano
• Los Tigres del Norte
• Eden Muñoz
• Intocable
• Grupo Frontera