A ‘Cool Squader’ is a true indie music enthusiast, standing out for their desire to differentiate themselves through privileged musical knowledge. Mostly college students, they are always attentive to the latest musical trends. They love being right and enjoy possessing information that few know.
The ‘Cool Squader’ always seeks to be at the most cutting-edge events to express their opinion on everything. Their creative nature is reflected in their appreciation for art and culture, making them passionate advocates of originality and authenticity in all forms of expression.
Emblematic Bands
• The XX
• The Strokes
• The Killers
• Haim
• Lorde
• Phoenix
• Tame Impala
Favorite Events
• Corona Capital
• Tecate Pa'l Norte
• Tecate Emblema
• AXE Ceremonia
• Vaivén
• Festival Hera
• Heineken Silver Live Out
• Remind GNP
• Remind GNP GDL
• Bravo GNP
ARCHETYPES
Neon Lovers19-34, live for electronic music
Cool Squad18-34, Indie music lovers
Latin Rockers13-34, supporters of everything made in Mexico and rock in Spanish
Heavy Heads20-26 and 27-45, they listen to metal and its sub-genres
Strawberry Fans13-26, Fans of current radio and pop hits
The Legends25-40 and 40-65, they enjoy international classics
Remember Forever25-40, they lean towards nostalgic pop
Wolf PackMexican Families
(18-45, loyal to regional music)
(18-30, reggaeton lovers)
(16-27, digital natives)
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