“The ‘Next-Gen’ embody the digital evolution with their identity as digital natives, creative, and committed to social justice. With a strong sense of authenticity, these individuals not only navigate skillfully in the online world but also actively advocate for equality and justice.

Their innate ability to multitask translates into a deep interest in online content creation, where they value authenticity over perfection. This archetype represents the perfect blend of the digital age and a passionate commitment to equity, thus defining the ‘Next-Gen’ generation.”