ESP / ENG
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  • Strong sense of authenticity.
  • Digital Natives
  • Activists by nature
  • They fight for equality.
  • They have an innate ability to multitask.
  • Strong interest in creating online content.
  • They prefer authenticity over perfection.
Favorite Events
• EDC
• Tecate Pa'l Norte
• Coca-Cola Flow Fest
• Tecate Emblema
• ARRE Pepsi Black
• Dale MIXX
• Pulso GNP
• Tecate Supremo • Resuena Dos Equis
Emblematic Bands
• Billie Eilish
• Olivia Rodrigo
• Bad Bunny