Latin Pop
Latin Pop is currently the most infectious cultural force on the planet.
For a brand, being part of a Latin Pop tour ensures an immediate, emotional connection with the mass market.
Our integration strategy allows your brand to facilitate the experience, transforming the act of consuming music into a memorable brand environment.
Investing in Latin Pop means investing in an asset that guarantees genuine engagement, a sense of closeness, and undeniable cultural relevance in our market.
Romeo Santos & Prince Royce
4 dates in Mexico
October 2026
More than 50,000 attendees
They are two of the greatest exponents of bachata globally: Romeo, known as the King of Bachata, is the leader of Aventura and was key in bringing the genre to an international audience with a more adult, intense and narrative style, focused on love, heartbreak and emotional complexity; while Prince Royce represents a more pop, youthful and accessible side, fusing Bachata with Pop.
Aitana / TOUR
TOUR / 6 dates in Mexico
October and November 2026
Mexico City (2), Monterrey, Guadalajara, Puebla, and Querétaro
More than 40,000 attendees
Spanish singer and songwriter who rose to fame on Operación Triunfo and established herself as one of the leading stars of Spanish-language pop.
She has built a versatile career spanning pop, dance, and urban music, connecting with a young audience.
Alejandro Sanz / TOUR
TOUR
October 2026
CDMX
70,000 pax
Spanish singer-songwriter of Latin pop and ballads, recognized for his international career, emotional lyrics and multiple global hits.
Yuridia /TOUR
TOUR
June 2026
CDMX
70,000 pax
Mexican pop and regional contemporary singer known for her powerful voice and strong emotional connection with the public.
María José
August 2026
CDMX
20,000 personas
Mexican pop singer known for her solo career full of pop anthems and performances focused on entertainment and nineties nostalgia.
Morat / TOUR
TOUR
November, 2026
CDMX
120,000 pax
Colombian pop folk band recognized for their romantic songs, acoustic sound and strong popularity among young audiences in Latin America.
Danna / TOUR
TOUR / 3 dates in Mexico
December 2026
Mexico City, Guadalajara, and Monterrey
+40,000 people
Danna is a singer-songwriter, actress, and iconic figure in contemporary Spanish-language pop. With a career that began in childhood, she has evolved into a bold and sophisticated artistic identity, establishing herself as a creative force that fuses music, fashion, and visual storytelling. Beyond her massive success in acting, she stands out for her ability to constantly reinvent herself, her commitment to lyrical honesty, and her role as a cultural touchstone who defines new trends in global pop.