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2026 Edition

It evolves into a boutique experience without losing its essence: a space that amplifies the women who define music today.

DATE
September 26
Location
Estadio Harp Helu
City
Mexico City
GENRE
• Pop
• Rock
• Regional
• Urbano
• EDM
ATTENDEES
+/-20,000 pax
TALENT KIND
• Avril Lavigne
• Ximena Sariñana
• Francisca Valenzuela
• Mónica Saldaña
Strawberry Fans
26-35, Fans of current radio and pop hits
Cool Squad
26-35, Indie music lovers
Latin Rockers
26-35, supporters of everything made in Mexico and rock in Spanish
TARGET
18 to 35 years old
SEL: ABC+ 9% | C+ 47% | C 23% | C- 13% | D,E 8%