Strawberry Fans

The ‘Strawberry Fans’ are devoted followers of the charts. What’s playing on the radio and in clubs is what they reproduce in their homes while cooking, relaxing, or exercising at the gym.

This archetype leads what’s in fashion, from clothing to digital conversation, food, and, of course, music. The most popular genres on hit radio stations, such as pop and reggaeton, hold a special place in their preferences. However, if trends change, the ‘Strawberry Fans’ will remain loyal to the popularity charts. They are sociable and extroverted individuals strongly influenced by recommendations among friends.