The ‘Wolfpack’ is a group of individuals united by blood ties: family. In Mexico, this bond is especially strong, constituting one of the most important pillars of the social structure.
The ‘Wolfpack’ is guided by a set of fundamental values such as respect, solidarity, effort, and humility. They are close-knit, collective, affectionate, and move around in groups everywhere, thereby strengthening family ties and promoting a strong and affectionate connection among its members.
Emblematic Events
• Anastasia
• Jurassic World Live Tour
• CCXP
• Blue Man Group
• The Illusionists
• Disney On Ice
• Festival Internacional del Globo
• Cirque du Soleil®
ARCHETYPES
Neon Lovers19-34, live for electronic music
Cool Squad18-34, Indie music lovers
Latin Rockers13-34, supporters of everything made in Mexico and rock in Spanish
Heavy Heads20-26 and 27-45, they listen to metal and its sub-genres
Strawberry Fans13-26, Fans of current radio and pop hits
The Legends25-40 and 40-65, they enjoy international classics
Remember Forever25-40, they lean towards nostalgic pop
Wolf PackMexican Families
(18-45, loyal to regional music)
(18-30, reggaeton lovers)
(16-27, digital natives)
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