Wolf Pack

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The ‘Wolfpack’ is a group of individuals united by blood ties: family. In Mexico, this bond is especially strong, constituting one of the most important pillars of the social structure.

The ‘Wolfpack’ is guided by a set of fundamental values such as respect, solidarity, effort, and humility. They are close-knit, collective, affectionate, and move around in groups everywhere, thereby strengthening family ties and promoting a strong and affectionate connection among its members.

Emblematic Events

• Anastasia
• Jurassic World Live Tour
• CCXP
• Blue Man Group
• The Illusionists
• Disney On Ice
• Festival Internacional del Globo
• Cirque du Soleil®

ARCHETYPES

Neon Lovers19-34, live for electronic music

Cool Squad18-34, Indie music lovers

Latin Rockers13-34, supporters of everything made in Mexico and rock in Spanish

Heavy Heads20-26 and 27-45, they listen to metal and its sub-genres

Strawberry Fans13-26, Fans of current radio and pop hits

The Legends25-40 and 40-65, they enjoy international classics

Remember Forever25-40, they lean towards nostalgic pop

Wolf PackMexican Families

(18-45, loyal to regional music)

(18-30, reggaeton lovers)

(16-27, digital natives)

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