The Legends

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The ‘Legends’ are a group of people who worship the established figures of music, especially those who left an indelible mark on history, mainly in the world of Rock. They are willing to pay higher ticket prices, confident that every penny will be worth it to witness a legend on stage. They love feeling part of a special generation that had the privilege of living in the era of true musical greats. Typically, they attend concerts accompanied by friends and their children, who know and respect the band as part of their musical heritage passed down by their parents.

Emblematic Bands

• Paul McCartney
• Roger Waters
• The Who
• Phil Collins
• Rolling Stones

ARCHETYPES

Neon Lovers19-34, live for electronic music

Cool Squad18-34, Indie music lovers

Latin Rockers13-34, supporters of everything made in Mexico and rock in Spanish

Heavy Heads20-26 and 27-45, they listen to metal and its sub-genres

Strawberry Fans13-26, Fans of current radio and pop hits

The Legends25-40 and 40-65, they enjoy international classics

Remember Forever25-40, they lean towards nostalgic pop

Wolf PackMexican Families

(18-45, loyal to regional music)

(18-30, reggaeton lovers)

(16-27, digital natives)

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